 |
As leaders grow into their demanding roles as members of the executive team, it can be illuminating
to think of their role as an urban architect. The urban architect conceives and designs an
interconnected pattern of business and residential areas that results in an aggregate landscape
that has meaning and functionality. In the corporate world, the team at the top creates and
designs a corporate structure that aligns business silos with a common brand, identity, and
business mission.
Urban architects are creators of an intended design. They conceive of a spatial environment
that will facilitate and inspire the life and work of the landscape’s occupants. Urban
architects chart the city’s infrastructure using wiring, water systems, and roadways
to ensure smooth functioning and easy movement from one area to another. They consider the
structural integrity of the whole, ensuring that what has been designed will stand the test
of time, and that all of its parts will interface easily and efficiently. Finally, they define
the directional course that guides the various zoning and planning boards as they bring the
vision to reality.
Executive teams must be the urban architects for their organization’s business-scape.
They must co-design a compelling strategic direction that clearly describes
the outcome towards which everyone in the business builds. This can only be done with the
right input and involvement from their organization’s “neighborhoods.” Their
vision needs to spark enthusiasm and draw people toward it. It must entice others to embrace
it and bring it to life, just as a well-designed town center does. Finally, the executive
team’s design must fit logically in its intended surroundings, anticipating the
right environmental influences and conditions, and offering the hope and promise of enduring
success.
Of course, the members of the executive team are more than initial designers; they are really
resident organization architects. They will stay continually involved with the structures
and mechanisms they've designed. They will adjust, redesign, and rebuild to adapt the business
as required by internal and external conditions. The organization architect retains responsibility
for the stability and continuing evolution of the business.

go to page 2
>> |