Culture's Role in Creating Value
Culture's Role in Creating Value
Why do you care about culture? Because it can help or hinder the achievement of your goals. Culture can hold an organization together in tough times. Culture can create the internal alignment than enables you to reproduce the customer experience at different times in different places. Companies with strong cultures can differentiate themselves in the market and deliver superior business performance. But, we need to think about culture differently in this dynamic business environment.
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Leaders look for inspiration in many places. In books. In Nature. In their spiritual practice. In movies. Movies can grab us, can make us see another point of vie, can linger with us. They can shape our ideas about what we want to be. They can launch flights of fancy about what can be achieved. They can remind us of what we know to be true and encourage us to act.
